Dee Poon, President of Brands and Retailing, Shares PYE’s Pursuit of Perfection in GQ Hong Kong’s Inaugural Issue

Dee Poon, President of Brands and Retailing, was featured in GQ Hong Kong’s inaugural issue “Hong Kong Sartorial” story, which explores how tailoring and sartorial style embody Hong Kong's cultural identity and craftsmanship.

In the article, Dee shared how PYE has evolved since its founding in 1984. She explained how the brand name—combining the Chinese character「派」and the Greek letter “π”—reflects the fusion of East and West, arts and science, and symbolizes an endless pursuit of perfection.

Building on this foundation, PYE has placed sustainability and innovation at its core—from fiber selection to process refinement, applying rigorous end-to-end management to enhance quality and comfort while reducing environmental impact.

Dee noted that for PYE, craftsmanship is not only about technique and standards, but an enduring commitment. It is this philosophy that makes PYE stand for more than an exceptional shirt: it embodies a lifestyle of elegance and composure, reflecting the spirit of the modern gentleman and instilling a quiet confidence, both inward and outward.