DETERMINANT Shares Insights on AI and Technology-Driven Sustainable Fashion at Fashion Summit 2026
As a sponsor of Fashion Summit 2026, one of Asia’s leading sustainable fashion events, DETERMINANT joined industry leaders in exploring how technology and innovation can contribute to a more sustainable future for fashion.
Kevin Choi, Global Marketing Director, Brands & Retailing at Tessellation Group, represented DETERMINANT in the panel discussion “Retail Innovation: AI-Driven Brand Strategy for a Greener Future.” He shared how the brand takes a whole-lifecycle approach to sustainability, from product development and production to the way customers experience and purchase its products.
“When we think about sustainability, we think about the whole lifecycle. From the beginning to the end, we’realways very focused on how to be more sustainable in our approach.”
This commitment is reflected in DETERMINANT’s Waterless Dye Collection and 61-Sizes Series. Waterless dye technology helps reduce water use by 95% across the entire process and requires no water during the dyeing phase. Meanwhile, the extensive size range enables customers to find a more precise fit, reducing the need to purchase multiple sizes and return unsuitable products.
“We’re trying to do everything we can to help our consumers make better decisions, so that when they buy, they don’t need to return the product,” Kevin explained. Together, these initiatives demonstrate how sustainability can extend from production to the customer journey.
Kevin also highlighted how DETERMINANT is applying AI to reduce resource use during the creative and development process. “We use AI to create digital samples, reducing the need for physical samples. Through this process, we have been able to eliminate 80% of the sample waste.”
Beyond product development, AI can also support the conceptual development of brand content, allowing ideas and messages to be explored before brands committing to more resource-intensive production. In this way, AI can support both more efficient brand-building and more environmentally conscious decision-making.
As brands navigate the evolving possibilities of AI, balancing technological innovation with meaningful sustainability goals will remain essential. By combining industry expertise, data-driven insights, and a whole-lifecycle approach, we strive to build stronger brand experiences and contribute to a more sustainable and resilient future for retail.